Saudis going vegan, often to avoid obesity

Jeddah:Saudis are at high risk of obesity, which is one of the leading avoidable causes of death in the Kingdom. Many are opting for healthy options such as vegetarianism and veganism to avoid obesity, while others have converted to them out of a sense of responsibility toward living organisms.
With the spread of health awareness from the Health Ministry, and people wanting to stick to a proper diet and pursue a healthy way of living, many are switching to veganism.
Leena Babsail, founder and CEO of start-up Honest, started the project to alter people's misconceptions about food manufacturing and to introduce products that are free of artificial and chemical additives.
She said: "I started Honest because as a consumer, I couldn't find products that weren't processed but tasted good and didn't have any artificials and coloring. I wanted to create a brand that people could trust without having to go over the ingredients because they knew it would never offer them bad fats, refined and processed sugar."
Babsail believes it is inhumane to consume that kind of product, even if some specialists say small amounts of food coloring are harmless, especially when it comes to children.
"There's this obsession that has overtaken people since the 1980s about calorie intake; I think snacking on something which is a 1,000 calories but fully natural is more important than sticking to a 200-calorie snack that is full of saturated fat."
She believes people are starting to care about the food they digest because there's more awareness now but they have false information. "The 'healthy' label is now on everything, so people aren't sure which snacks to go for." Agencies
Source: Agencies



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